Privacy Policy

Last updated: February 2026

1. Introduction

Baltay Media LLC ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit baltaymedia.com or use our services.

By accessing our website or engaging our services, you consent to the data practices described in this policy.

2. Information We Collect

We may collect the following types of information:

  • Contact information — Name, email address, phone number, and business information that you provide when booking a call, filling out forms, or communicating with us
  • Usage data — Pages visited, time spent on site, browser type, device type, and IP address collected through standard web analytics
  • Lead and CRM data — Information about leads generated through our Google Ads campaigns on behalf of our clients, including contact details and inquiry information
  • Communications — Emails, messages, and call recordings collected for service delivery and quality assurance purposes

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To deliver, manage, and improve our marketing services
  • To communicate with clients about campaigns, performance, and account updates
  • To book and manage appointments via Calendly
  • To send service-related updates and notifications (we do not send unsolicited marketing emails)
  • To analyze website usage and improve site functionality
  • To comply with legal obligations and enforce our terms of service

4. Third-Party Services

We use the following third-party services that may process your data in the course of delivering our services:

  • Google Ads & Google Analytics — Campaign management, ad delivery, and website analytics
  • Calendly — Appointment scheduling and calendar management
  • Follow Up Boss / CRM platforms — Lead management and client relationship management on behalf of clients
  • Email and communication platforms — Service-related communications and notifications

Each third-party service operates under its own privacy policy. We encourage you to review their respective privacy practices.

5. Data Sharing

We do not sell, rent, or trade your personal information to third parties. We share data only in the following circumstances:

  • With service providers necessary to deliver our marketing services
  • With our clients when the data pertains to leads generated on their behalf
  • When required by law, legal process, or government request
  • To protect our rights, property, or safety, or the rights, property, or safety of others

6. Lead Data

Leads generated through our Google Ads campaigns are the property of the client agent for whom the campaign is managed. Lead data is handled in accordance with the terms of each client's individual service agreement.

Lead data is not shared with other agents, competing businesses, or any third parties outside of the service relationship. We maintain strict data separation between client accounts.

7. Cookies

Our website uses minimal cookies for analytics and essential site functionality. These cookies help us understand how visitors interact with our site and improve your browsing experience.

You can disable cookies through your browser settings at any time. Please note that disabling cookies may affect certain site functionality.

8. Data Retention

We retain your personal data for as long as necessary to provide our services, fulfill the purposes outlined in this policy, and comply with our legal obligations. As a general practice, we retain data for no longer than 3 years after the end of a service relationship, unless a longer retention period is required by law.

9. Your Rights

You have the right to:

  • Request access to the personal data we hold about you
  • Request correction of inaccurate or incomplete personal data
  • Request deletion of your personal data, subject to legal retention requirements
  • Opt out of non-essential data collection

To exercise any of these rights, please contact us at thomas@baltaymedia.com. We will respond to your request within 30 days.

10. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data storage, limited access controls, and regular security reviews.

While we strive to protect your information, no method of electronic storage or transmission is 100% secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protections.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify active clients of significant changes via email. The "Last updated" date at the top of this page indicates when the policy was most recently revised.

12. Contact

If you have any questions about this Privacy Policy or our data practices, please contact us: